Sunday 16 December 2012

CHAPTER 2 CASE

Case : Say " Charge It " with Your Cell Phone

Questions and Answers :

1) Do you view this technology as a potential threat to traditional telephone companies? If so, what 
    counter strategies could traditional telephone companies adopt to prepare for this technology?

    Yes, if possible somehow tie the profits to the cell phone company to traditional telephone
    companies to make some money off it without putting them out of business. Then, make  
    traditional telephone more appealing to people and possibly cheaper packages then what they 
    already have.

2) Using Porter's Five Forces describe the barriers to entry for this new technology.

    We can see by using the Porters’s Five Forces the barriers to entry barrier are product or service 
    feature that customers have come to expect from organizations in a particular  industry  and must 
    be offered by an entering organization to compete and survive.
       Cell phone company must offer customer an array of services that this new technology will provide.
 Then , switching costs-  are costs that can make customers reluctant to switch to another product or service :
       Cell phone companies can monitor what customers buy
        After many times of visiting sites they can tailor  products to what the customer likes
       If they shop else where, there will be a switching cost since the new shopping site  does not have a profile of the past’s purchases the customers made. 
 
3) Which of Porter's three generic strategies is the new technology following?

    The Porter’s three generic strategies is the new technology is focused strategy to target a niche 
    market. It is show to targeting the growing market of cell phone users and purchasing products 
    and services from the cell phone.

4) Bescribe the value chain of the business of using cell phones as a payment method.

    Value chain increase the infrastructure of phone companies and improve technology development 
    are :
a.       Payment method can receive/store information from the consumers purchases and send that to the phone company. 
b.      More people will engage in this type of payment method. 

5) What types of regulatory issues might occur due to this type of technology?

     Type of regulatory issues might occur due to this type of technology People will be skeptical with 
     putting personal information out there not knowing what kind of security protection the company 
     has.Then, another type of regulatory issues is people will find a way to hack into cell phones.  



Alright , I think the case all answer and we will meet again . Thank you for reading my blog.